ROLEX DATEJUST

Rolex themselves describe the Datejust wristwatch as the “ideal everyday watch”. One of the reasons why the model was so great for everyday use was its date display feature. The creation of the model introduced the calendar display, which displayed the date via a small window on the dial. With the Datejust, collectors of Rolex could enjoy a classic analogue watch which could not only track time but days too. Featured at the 3 o’clock position on the watch, the Datejust later had a Cyclops lens added to the crystal in 1953, so that wearers could easily read the date displayed. Its dome shape is now instantly recognisable and is an iconic feature of the watch. The convenience of the date display revolutionised the watch industry and the window date display has now become a standard among many wristwatches.